Final Project

The final project was one of the most tedious task to date. We decided to work on project 3, which we initially thought it would be a beauty product company based on the sharing the tutor and client gave but would later find out that it was Vodafone...

After much trial and error, we have decided on looking at how timelines affected the different locations. And as a case study, we decided to look at brand UK. We found that it basically had the lowest fan growth, with relatively low fan engagement rate and had a closed time line.

We went on to look more in depth on how fan growth and engagement rates fared among those with open timelines. We then compared the open timelines to the closed timelines. We came to a conclusion that even though fan growth may not be totally affected by having a closed timeline, it is still good to have the timelines open to better engage the customers in the non-tangible ways.